For some time now I have been trying to put my finger on why some folks get how to use social media to market themselves or their services and some completely miss the boat. I’ve been trying to identify exactly why one person drives me completely nuts, and another person’s message is welcome, and even met with a smile and desire to share their message. Then it hit me. Social graces. Good, old fashioned manners, courtesy, humor and genuine interest in others. You know, how people have been building relationships since, well, forever. “Social networking” is still just networking, period. Networking is still about people. Just talking to people and building relationships. Hopefully that relationship has value for both parties, whether it’s emotional value or monetary value, it doesn’t matter. You define that value.
So, let’s say you met me in real life. If every other thing out of your mouth was “Read my blog!”, “Buy my stuff!”, “I’m so great!”, “Have you heard how AWESOME my blog is?”, I would run away. Seriously. I might even have to resist the urge to smack you upside the head.
(Ok Sara, then tell us. Tell us how to market ourselves without being an obnoxious doucher.) Gladly.
Ask yourself a few questions:
Am I being myself? — Seriously. Be yourself. This, apparently, is easier said than done. Even the “social media experts” that preach the ever hyped “authentic/transparent” strategy don’t always practice what they preach. How do I know this? I’ve met plenty of them in real life that are quite different than they portray themselves on social networks. That doesn’t work. Why? Because the ultimate goal of networking is usually a real life conversion. If you aren’t really who you portray yourself to be online, you lose my trust.
Do I talk about myself/blog/business too much? — This is highly annoying in real life, and amplified on the web. If the majority of your activity on social networks is telling people about all the great stuff you are doing/have to offer/etc, you are probably coming off as narcissistic. Please stop. Thanks.
Am I courteous to others? — Are you prone to hijacking tweets? Do you take other people’s ideas from one forum and re-purpose as your own on another? Do you “borrow” other peoples snark/funny/content without giving credit? Well, that’s just douchey. (And also plagiarism, asshole.)
Am I the know-it-all? — Yes, yes, you may be a genius. You may have thought of everything before any of the rest of us. We know, you have an opinion on everything. Bless you. Here’s the thing. It’s ok to just shut up every once in awhile. If you did this at a cocktail party in real life, you wouldn’t get many future invitations. Dial it back, mmmkay?
You see, when people in my social network are helpful, courteous, knowledgeable and friendly, I WANT to hear about what they’ve got going on. I WANT to advocate on their behalf. Why? Just like in real life, I want to help my friends. In turn, those friends will want to help me. Together we will both grow our networks of friends, acquaintances, clients and so on.
Unless you are painfully socially awkward, you can do this. You have been building lasting relationships your whole life. Employ what you already know! You know how to NOT be a douchebag. Don’t fool yourself into thinking that your online relationships are any different. They require care and work and time to grow. Be yourself. Listen when other people are speaking. Remember it’s not always about you. If you wouldn’t do it in a real life conversation, don’t do it in an online conversation.
And keep your elbows off the table.
Listen up folks, because I think we’re heading down a dangerous path. Usually you hear me evangelizing new mobile media tactics, amazing designs that make our lives easier and allow us to consume information, entertainment and social media anytime, anywhere. I mean, I *am* the #mobilediva, right?
It’s time to put the phone down.
Lately I have become keenly aware of parents ignoring their children because they cannot disconnect from the mobile web. I recently saw a woman continually ignore her son in a grocery store because she was reading/responding to something on her mobile device. It was heartbreaking. I stood there in line, silently judging this idiot of a woman. I mean how could you ignore that sweet little boy? How many years do you think you have left until he doesn’t want or need your attention in this way? What the fuck are you doing?!!
Then it occurred to me. I’ve done this. I’ve done the “just a minute”, and the “hang on I just have to send this…” to my kids. I’m an idiot too. I’d be willing to bet a lot of you are guilty of this, at least to some degree. If you deny it, I call bullshit.
After thinking about it more, I came to the following conclusion:
If my child EVER thinks FOR A SINGLE MOMENT that whatever the heck is on my mobile device is more important than her, then I am a giant douche of a parent.
I don’t want to be a douche. I don’t want my kids to think that I care more about ANYTHING than them. I’m turning over a new leaf. I will not only be more mindful of my mobile device usage around them, but I will purposefully outlaw mobile usage during most daily family activities. In addition to potentially giving my kids a complex, I could miss out on the moments that I can’t ever get back. They aren’t going to want to build forts and snuggle up on movie night forever. They are absolutely ecstatic when I walk through the door each evening, how long will that last? For everything good that our interactive lives bring into the mix, if not balanced with actually living your life, it can be destructive.
Got teenagers? Take heed. It may not seem like they care or notice. They do. They just quietly resent you for not trying harder to connect with them. Believe that.
When you boil it all down, it’s like anything else. Moderation. Being connected through mobile technology can be awesome, let’s face it, it’s pretty cool. Let’s just use a little common sense. Let’s be GREAT parents first. (Then you have my permission to check The Twitter.)
So let’s *not* be douche-y together. Let’s put the phone down and be a family. Who’s with me?
In my attempt to be honest about things that grind-my-gears on Twitter, I’m really getting under people’s skin. While I’m not SO much of a jack-ass (although I fully admit to being one) to say things just to get people riled up, I put my opinion out there to get other people thinking. I figure, this is what I think. I do not expect everyone to agree. I do not assume I am an authority on, well, anything. I am merely expressing an opinion, right or wrong. If everything I said was agreeable to every person, I’d be a total fraud. It’s not possible to make everyone happy or to make everyone see your point of view. I’m totally ok with that.
You may not always like what you get, but you know you’ll always get me.
Recently, I expressed my opinion on Twitter about whining (and keeping the small things in perspective). I had no individual person in mind. It was more of a thinking out loud type of rant. Twitter is, among other things, a place where people like to complain. A lot. Sometimes it’s funny, sometimes it’s thought provoking, and sometimes it just gets on my damn nerves. I used SEASONAL allergy symptoms as an example in my rant. I can’t even count how many times a day people tweet about their terrible runny nose, how itchy and puffy their eyes are, how very very miserable they are. I get it. It sucks. But, my point is…that’s LIFE. And if you live a life where what you have to complain about is a runny nose, your life is pretty damned easy. Really, the point is not about allergies or any one thing in particular at all. It is about PERSPECTIVE.
I have watched too many people suffer seriously debilitating illness, injury and loss, and do so with such grace and dignity, NOT to realize how precious this life is. And to be grateful for what I DO have, even if it’s not perfect. I mean, good lord, we ALL have stuff wrong with us. Some people have it harder than others, I’m not dismissing that. I’m just saying that each of has a choice to make. You can live your life as a victim, complaining about everything wrong in your life, or you can adjust your attitude, grab a dose of perspective and say, “Hey, maybe this sucks, but I’m grateful for this life. How can I work to improve this situation?”
Be your own hero. Don’t live your life as a victim. If you are lacking perspective, just open your eyes. The world is full of true suffering: genocide, crimes against humanity, poverty, famine, incurable and vicious diseases, the list goes on. If you feel your “First World problems” are too much to bear, volunteer to help someone out who has it worse than you do. Maybe that will help you get off the complain-train and live your life with gratitude and generosity.
And before anyone jumps down my throat about how I don’t understand, blah blah blah… Stop for a moment and think before you type. Just because someone chooses not to complain about their own life, doesn’t mean they haven’t been in your shoes, or worse.