Alt_About.

The Chronically Irritated blog isn’t about blasting people for the hell of it. It was created to address issues that most decent and tolerant people choose to accept, ignore, or at least not address publicly. Sara, however, is neither decent or tolerant when it comes to people behaving like giant douchebags. This blog was created to allow Sara to address issues that she finds especially irritating, to advise people on how to deal with different types of douchebaggery, how not to be douche-y themselves, and/or just dish out opinions to anyone who may ask for one. Additionally, she’ll be dishing out opinions that no one asks for. She has a lot of opinions. About things. All the things. Chronically Irritated is ridiculous, indulgent, and random as shit. It’s not always going to make sense. It’ll occasionally be offensive. Hopefully, it’ll be funny once in awhile. Even if it’s not, no one’s forcing you to read it. Everybody wins.

About Sara.

Sara Santiago is kind of an asshole. She’s ok with that. She’ll admit it freely. It isn’t that she wants to be an asshole, but most people are, and she’s just trying to own her shit. Most people don’t mean to be assholes, it’s part of the human condition, and it’s nothing to be embarrassed about. The key is to TRY your best NOT to be an asshole. That, or be the best asshole you can be. Be a magnificent asshole. The choice is yours, but the first step is owning up to it. You can do it, asshole. I know you can.

Sara spends her days doing what most moms do. She juggles eleventy hundred things in the air while trying not to screw up her kids. Sara is also Founder of Roll Mobile, a digital/mobile development and marketing agency in Milwaukee, WI and The Paxton Andrews Foundation, a 501(c)(3) non profit that supports pediatric cancer patients and their families through diagnosis, treatment, and beyond. Named after our “Peaceful Warrior”, Paxton Bowe Andrews, a sweet baby boy and beautiful soul, The PAF has raised more than $50,000.00 for pediatric cancer research, and has adopted five Warrior Princes and Princesses, along with their families, to care for throughout the greatest battle of their lives, all in our very first year of existence. We continue to fight on their behalf every day.

A busy mama of two proud geek-girls-in-training, Sara and her husband put much of their focus on the important aspects of raising cultured, well rounded children. This includes, but is not limited to:

  • Making sure their children get an authentic Star Wars experience by forcing them to begin the series with Episode IV (A New Hope) on 1988 special edition VHS tapes and moving through the saga, not chronologically, but by original release date. And yes, Han shot first. (Additionally, Sara made the executive decision to omit Attack of The Clones, because ain’t nobody got time for that.)
  • Turning their back yard into an urban farm called Bumblebee Garden (feeding friends, neighbors, and a local food pantry since Spring of 2004, save for a one season gap in 2013 yielding only a handful of veggies and herbs, but back in business for a bountiful 2014 growing season).
  • Homebrewing craft beer as an ongoing family science experiment.
  • Branding said craft beer and creating a family owned craft brewery. Try the “Child Labor Lager” or our flagship brew, “IdA-Your P is Upside Down” Belgian style IPA. NMB Brewery, y’all. Be sure to check in on FourSquare. We have Friday movie night specials. WUT.
  • Instilling the firm belief that “Life On Mars?” is, in fact, Bowie’s best song to date. Because it’s totally true. Not up for negotiation.

Photo Feb 19, 10 11 56 AM

Sara’s known to rock the mic-ro-phone.
Sara is a national public speaker. In addition to speaking on digital marketing strategy and execution, she speaks to groups about getting out of their own heads, ignoring the assholes, and getting some awesome shit done, no matter what the obstacles may be, and teaching healthcare professionals how to better communicate and partner with patients with chronic, progressive illness, and teaching chronically ill people how to better advocate for themselves throughout their medical treatment.

A frequent traveler, Sara is grateful to get the opportunity to meet so many excellent human beings and see so many wonderful places, but her heart belongs to the fine people of Milwaukee, Wisconsin, because they always leave a light on for her until she comes home again. Just a few of the national events at which Sara has spoken: SXSW — Austin, TX, New Media ExpoNew York, NY, Listen to Your MotherMadison, WI, BlogWorldLos Angeles, CA, and TechComChicago, IL.

Some of the Random articles, blog posts, and yakety-schmakety about Sara:

(Listing these is kind of a dick move, but it’s important to remember the time that Sara was able to be more than just a regular asshole, she was an asshole that people wrote about…)

Local Mom and Entrepreneur Hangs Tough Despite Overwhelming Odds – OnMilwaukee.com (2013)
Heroes of the Week: The Paxton Andrews Foundation – Express Milwaukee (2013)
Sara Santiago is Not a Dick – The Land of Beer and Cheese, (My favorite) Mike Collins (2013)
For Sara, My Friend – Nate St. Pierre, (One of the best humans alive. Seriously.) (2013)
Medical College of Wisconsin Names Neuroscience Research Center Advisory Board Members – Patch (2012)
Sara Santiago – Rolling into SXSW – 88NINE Radio Milwaukee (2011)
Preaching Social Media – Business Journal Serving Greater Milwaukee (2011)
Mobile Strategy – Does Your Company Need an App? – BizTimes (2011)
Business Journal Names Forty Under 40 Winners – Business Journal Serving Greater Milwaukee (2011)
Roll Mobile Takes on Fast Paced Mobile Marketing – Lake Effect WUWM – NPR (2011)

Sara was named:

  • onmilwaukee.com’s 100 Coolest Milwaukeeans – 2010 (Nyuk, nyuk, nyuk.)
  • Business Journal of Greater Milwaukee’s Power Executive Award, Social Media – 2010
  • Business Journal of Greater Milwaukee’s Forty Under 40 Award – 2011
  • BizTime’s Power List — Social Media Category — 2011, 2013
  • Milwaukee Business Journal’s Most Influential Executive in Social Media – 2012
  • BizTimes of Southeastern Wisconsin’s Bravo! Entrepreneur of The Year Award — 2013
  • “Best mom in the universe and all parallel universes, and a pretty mom, too.” — Grace & Nora

Sara can be found compulsively tweeting as @SaraSantiago.

Sara Santiago wants to barf because she wrote this page in the third person.
(See first paragraph re: Sara is an asshole.)

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